Digital Marketing Looking for effective ways to boost up your site traffic and want more sales or attract more customers to your business? Confused by the various types of digital marketing you should use.
Then don’t be worry!
Here is a complete guide of Digital Marketing and top 10 types of digital marketing with step by step explanation.
In this article, you’re going to learn the actual digital marketing with initial term’s definition, importance, and how to use these 10 types.
Yup! By the end, you’ll feel confident about the overall marketing.
Let’s get started!
Table of Contents
What is Digital Marketing?
Quite Simple “Any type of marketing that use electronic media or devices to promote products or services. “
People spend most of their time in front of screens, digital marketing has become the most important tool to reach customers in an effective way. Basically, Digital marketing targets the users of all kinds of electronic devices like smartphones, tablets, laptops and personal computers, etc. Digital marketing can be done online and offline.
To effectively promote a business online and or attract more customers, you need to use various types of digital marketing.
Types of Digital Marketing
The 10 main categories of online marketing are
1- Search Engine Optimization (SEO)
SEO is the process of growing your online visibility and improve rankings in organic search engine results. Users get Search Engine Results Pages (SERPs) for the specific search of keywords using a search engine like Google, Yahoo, Bing or other search engines. So, The main goal of SEO is to optimize the content in a way that makes it appear on the first page of Search Engines. Organic search results are listed using the search engine’s algorithm.
Each user gets an individual search results based on the keywords, and user’s location at the time of searching, and their recent browsing history. SEO is the first thing that comes in your mind when you think about different types of digital marketing.
The higher you rank, the more traffic you get to your site and the more chances of making a passive income and visitors. There are many factors of SEO that includes from keyword analysis, backlinks to both On-page and Off-page SEO. But, If you’re new to SEO and willing to learn in-depth, then refer the below article.
“Content is the reason search began in the first place”
Lee Odden
Learn More: Complete SEO & Techniques (Step By Step)
2- Search Engine Marketing (SEM)
Search Engine Marketing (SEM) refers to the process of getting traffic using paid advertising from search engines. While SEO refers to the process of getting unpaid traffic from search engines. SEM makes it possible to advertise or promote a product or service in search engines. Actually, SEM is a form of Pay-Per-Click (PPC) advertisement and is part of digital advertising. PPC refers to a digital marketing technique where search engines charge a predefined amount from the company each time their advertisement is clicked.
In other words, the marketer pays the search engine predefined money for showing an advertisement results at the top of the organic search results for specified keywords.
“The Best Marketing doesn’t feel like marketing”
Tom Fishburne
Learn More: Effective Search Engine Marketing (Step By Step)
3- Social Media Marketing (SMM)
Social Media is the king of digital content delivery and promotion in the 21st-century. Now, It’s become the marketer’s favorite strategy to market about their product or services and bring traffic to their websites.
Therefore, it’s one of the most important types of digital marketing you need to use. There are various social media platforms you can choose, such as Facebook, Twitter, Instagram, etc. Social media also platforms adopted PPC advertising in the past few months.
Social media only platform that allows our customers to respond or give feedback about our product, service, content in the form of Like, Comment, or Share. Which will help us to figure out the weaknesses and you can improve it.
You must need to select the platforms that are relevant to the business niches in order to target potential customers.
“Content is fire, Social Media is gasoline”
Ann Handley
Learn More: 10 Things You Should Know About Social Media Marketing
4- Pay-Per-Click Advertising (PPC)
Pay Per Click is a form of click-based advertising on search engines, like Google or Bing, etc. By using this, you can move to the top of search engine results pages by some little investment. It is depending on each ad cost or on the keyword competition or CPC (Cost Per Click).
Keyword research for PPC will take incredible time, but it is also a very important step.
So, If you do minor keyword research for your first campaign, then you are missing out valuable keywords, long-tail, low-competition and highly relevant keywords that will help to drive traffic to your site.
You’ll be only charged when someone clicks your ad. Most commonly paid tools are Google Adword or Bing Ads.
“Don’t be afraid to get creative and experiment with your marketing”
Mike Volpe
Learn More: Best PPC Strategies Channels to Promote Your Business
5- Influencer Marketing
This type of marketing refers to those people in a position of power like influencers or industry experts to drive traffic and sales. It’s become more and more popular, through social media sites like Instagram and YouTube and Instagram.
In fact, Companies hire those people with large followings to promote their brand by reviewing and promoting the product. They list down a well-known influencer, to aware of their products or services on their affiliate websites or social pages. Some people called it paid promotion or sponsorship.
Must do complete research on each influencer before you do business with them. You must verify their profiles and followings.
“Our jobs as marketers are to understand,how the customer wants to buy and help them to do so.”
Bryan Eisenberg
Learn More: How to do Influencer Marketing in Simple and Easy Steps
6- Content Marketing
It is another part of digital marketing refers to delivering rich quality content to the users to generate sales online.
This is a little bit different and indirect way of marketing, that audience finds organically while surfing the web. That’s mean content is available anywhere online.
The goal of content marketing strategy is to interact with users with the top niche content by sharing, reading and discussion.
Content is a king. Right??
If you’ve high-quality content that gives enrich value or engaging your customers, then you can easily get the trust of users and that is the important thing for long term goals.
All right! Content is everything, but everything is nothing without content. Content is anything that adds value to the reader’s life.
Because everything is based on content. The more value you give to content; the more value you get from the content. That’s a reality.
“Content Marketing is not more than a buzzword. It is the hottest trend in marketing because, it is the biggest gap between what buyers want and brands produce”
Michael Brenner
Learn More: Boost Up Your Business with Content Marketing
7- Affiliate Marketing
Affiliate (AM) is one of the best marketing types that is based on performance. In affiliate marketing, the advertiser does not pay for traffic while PPC advertising pays for traffic. So, an affiliate based on a conversation which means you will promote someone product or service. when someone purchased any product from your affiliate links, then you will get profit which is called conversation or affiliate marketing.
Therefore, It is one of the main sources of earning a good income for all the bloggers and high traffic websites who make money from selling other products by placing banners.
“You can’t just place a few “Buy Buttons” on your website and expect your visitor to buy.”
Neil Patel
Learn More: How to Earn Thousand Dollars with Affiliate Marketing
8- Online Advertising
Online Advertisement is the common channel of digital marketing that has been using for online advertising since the web introduced. You can use Google AdSense (online advertisement network) that allows you to serve ads on the your sites. But you should follow the policies or guidelines and meet the standards.
Few types of online advertisement are banners ads, video ads, text-based ads, etc. Ad networks allow you to configure the ads placement on your sites based on targeted keyword, location, and other data.
High traffic or well-known websites have their own advertisement program which allows people to buy ad space on their website.
“Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.”
Yacine Baroudi
Learn More: How to start advertising online with step by step guide
9- Email marketing
This is one of the oldest types of digital marketing, but it’s still worthy and successful. It allows you to collect the email subscribers on a regular basis and sends information, offers, latest updates directly to your mailing list’s inboxes. Which engage and connect you with customers.
Hurrah! It’s an incredible way to increase brand trust and loyalty or sell more products to existing customers.
Well! Email marketing is a great way of maintaining a relationship with your customers, interacting with them or sending them an email notifications newsletter about the latest products. There are many email marketing campaigns tools (free and paid) are available, you can use to run professional email campaigns, from various platforms such as MailChimp and Godaddy Email Marketing Tool, etc.
If you’re using Content Management System (CMS) like WordPress, then you can also use their WP plugins.
“Content Builds relationships.
Andrew Davis
Relationships build trust.
Trust build revenue.”
Learn More: Is Email Marketing still worthy? How you can better it
10- Viral Marketing
Viral Marketing is a smart way to make your content viral by just targeting popular or trending content like the post, video which is funny and strange enough. It spreads across the web like a virus. But it works only for a short time benefit to increase website traffic.
In order to make a successful viral marketing campaign, you just need to promote your content across all famous social media websites such as Facebook, Twitter, YouTube, Blogs, etc.
“Going viral is not an outcome, it’s happening. Sometimes it happens, sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”
Lori Taylor
Learn More: Do Viral Marketing To Boost Up Your Website Traffic
Bottom Line:
To get better results, you need to decide which digital marketing type you should choose for your business. Keep in mind that they all are linked with each other. There are still some more marketing kinds that we will share with you in this post. We suggest you sign up for our newsletter so you have updated with us. Measure the current value of your content and improve your future content to make more the chances for success. Try to get feedback from you an existing customer and fulfill their need to build strong relationships’ and trust.
Conclusion:
Hopefully, now you understand more about the most common 10 types of digital marketing. It’s mean, you’re able to select the best one for your desired business. If you have any questions or suggestion then please comment below so we can respond it asap.
If you like this information then kindly share with other people. Thanks and Good Luck for Marketing. 😉
